Bell & Ross BR 03-94 BLACKTRACK
The new BR 03-94 Blacktrack chronograph from Bell & Ross, in a limited edition of only 500 pieces, goes perfectly with the new Blacktrack BT-06 motorcycle, designed jointly by designer Sacha Lakic and Bell & Ross. More than a simple collaboration, it is the extension of a unique machine to a new Bell & Ross instrument watch. Power dressed in an ultra-graphic fairing. For its new instrument watch, Bell & Ross reconnects with its love of motorcycles and continues its exploration of dynamic forms. Inspired by the avant-garde lines of stealth aircraft, the new BR 03-94 Blacktrack chronograph watch matches perfectly with the Blacktrack BT-06 motorcycle, created jointly by Sacha Lakic and the watch brand’s designers.
Some designers are truly gifted. From automotive and industrial design to interiors, architecture, furniture and even bicycles and scooters, for Sacha Lakic, nothing can stop inspiration. Sacha Lakic expresses his talent in many creative fields: furniture design with the Bubble sofa, an emblematic piece of Roche Bobois, urban furniture with Stay Concrete, and even designer furniture for dogs and cats for Bogarel, the brand that he co-founded. But speed and movement remain at the heart of the designer’s work. At the origin of the style of exceptional Venturi electric vehicles, Sacha Lakic has received several awards for his daring creations. His concepts are at the origin of several extraordinary motorcycles, notably for the French brand Voxan, before diversifying and creating his own brand in 2016: Blacktrack.
« The goal is to create functional and passionate products that give their owners pleasure and arouse emotions. Blacktrack creates that rare feeling that emanates from an extraordinary encounter between performance and form, color and distinctive design », Explains Sacha Lakic. This approach is directly manifested in its cafe racers and, more recently, in the launch of a range of accessories lifestyle.
It’s no secret that Bell & Ross is intrinsically linked to aeronautics. But fans of the brand are also aware of its forays into the world of motorcycles over the past ten years. This exciting adventure combining design, technique and performance began in 2011, when Bell & Ross teamed up with Shaw Harley-Davidson to create a unique motorcycle: The Nascafe Racer Bell & Ross. Among its notable features, the special BR 01 Carbon watch inserted in the center console, like an on-board tool. In 2014, Bell & Ross paid creative homage to the golden age of two-wheel speed records with the spectacular B-Rocket. Inspired by the first jet planes designed in the United States, the concept bike was created with engineers from Shaw Harley-Davidson. The B-Rocket directly inspired Bruno Belamich, creative director of Bell & Ross, to create two instrument watches: the BR 01 chronograph and its little sister, the BR 03 B-Rocket. In 2023, the BR 03-94 Blacktrack opens a new chapter in this fascinating and daring saga. At the heart of the project, the idea of a motorcycle fairing inspired by the facets of stealth aircraft, with the desire to create a machine with flat and angular surfaces. Once again, Bell & Ross’ iconic design is manifested in a surprising way with the new BR 03-94 Blacktrack chronograph, featuring a 42mm case in matte black ceramic, water-resistant to 100 meters. Its appearance is always inspired by the world of aeronautics. This creative source is also found in certain design elements of the Blacktrack BT-06 motorcycle, whose faceted angles directly reference the technical design of stealth aircraft. Bikers will immediately notice the black calfskin strap inspired by the engine, hemmed with a red edge and lined with a high-strength technical material. The strap fastens with a black PVD-coated steel pin buckle, while the quilting of the strap itself is a nod to motorcycle seat covers and riders’ overalls. Innovative and iconoclastic, the new dial of the BR 03-94 Blacktrack takes on the appearance of a dashboard. Bell & Ross is known for transposing the precision of cockpit instruments to the wrist. For the first time, the counters of this chronograph adopt the very specific design of motorcycle handlebar dials. The link with motorcycle instrumentation is obvious. In the red tone of a gauge, the chronograph’s 30-minute totalizer is immediately readable. The dial has a subtle detail: the superposition of the chronograph seconds hand, off-center, on the minute hand creates the “B” of the Blacktrack. This faceting work is also found on the bezel which, seen from above, has an octagonal shape. With a subtle contrasting mix of gray and black, remarkable on the numbers, all the information is present and readable on a dial that leans towards dark tones, decorated with an openwork cooling grid. On the flange and indexes, the typography of the numbers is carefully worked. The indexes are treated with Super-LumiNova
, as are the skeletonized hands. To mark the link between Bell & Ross and motorcycles, the BR 03-94 Blacktrack chronograph can be inserted in the center of the motorcycle console, thus allowing the instrument watch to move from the wrist to the dashboard: symbiosis between the two machines is complete. Like all Bell & Ross watches, the BR 03-94 Blacktrack does not stop at the finesse of the aesthetic execution. Above all, it is an instrument watch designed to be precise, readable, functional and reliable. A focus on performance and reliability is at the heart of this collaboration. Thus, the design is equipped with a beautiful motorization: at the heart of this contemporary and sporty timepiece is the BR-CAL.301 self-winding mechanical movement. Caliber with refined finishes and a 42-hour power reserve, it allows the display of hours, minutes, seconds and date, as well as chronograph functions. It perfectly meets the performance of the 1,200cc that equip the Blacktrack motorcycle. Efficiency meets personality.
